Event Dates
From: Sunday, October 18, 2026
To: Sunday, October 18, 2026
London’s biggest “queer+beer” festival lights up the city in Pink for a unique Octoberfest experience.
Pink Oktoberfest returns to London for a big queer take on the traditional Bavarian beer festival, in the heart of Soho.
- Stay close to the Oktoberfest celebrations at the Park Plaza County Hall London, rated “Fabulous” by guests offering spacious rooms with great views and delicious breakfast options.
The Event
- Next Editions: Sunday, October 18, 2026
- Pink Oktoberfest takes the classic Munich beer-hall experience and gives it a very queer London makeover.
- Grab a stein, get your lederhosen or dirndl ready and prepare for five hours of drag, DJs, live shows, ridiculous games and plenty of audience participation.
- The afternoon format makes it perfect for a Sunday in Soho. The party starts at 2 pm and wraps up at 7 pm, leaving plenty of time to continue the celebrations in the nearby gay bars.
- Costumes are encouraged. Go full Bavarian or keep things simple with braces, a checked shirt or your own take on the Oktoberfest theme.
The Beer & Food
- Pink Oktoberfest is going full Bavarian.
- Albert’s Schloss serves Munich’s famous Big Six official Oktoberfest beers, bringing a proper taste of the Munich celebrations to central London.
- A dedicated Oktoberfest food menu will be available throughout the afternoon, including Bavarian favourites designed to go perfectly with a cold stein.
- Come hungry and make an afternoon of it.
The Entertainment
- Pink Oktoberfest mixes the traditional beer-hall experience with some of London’s favourite LGBTQ+ performers.
- With drag queens, DJs and live entertainment throughout the afternoon, mixed with games, audience participation and plenty of opportunities to get up on the benches.
The Venue – Albert’s Schloss Soho
- Pink Oktoberfest has a completely new home for 2026 at Albert’s Schloss Soho, 20–24 Shaftesbury Avenue.
- The venue is a Bavarian-inspired bier palace in the heart of the West End, making it a perfect fit for Pink Oktoberfest.
- Expect long tables, steins, Bavarian food and plenty of room for an afternoon of partying.
- The move to Soho puts Pink Oktoberfest just a few minutes’ walk from London’s main gay bars around Old Compton Street, Wardour Street and Frith Street.
- Piccadilly Circus and Leicester Square Underground stations are both within easy walking distance.
Make a Weekend of It
- Stay in Soho and you can walk from your hotel to Pink Oktoberfest and continue the party in London’s gay bars afterwards.
- Start Sunday with brunch around Soho before heading to Albert’s Schloss for the 2 pm opening.
- When Pink Oktoberfest finishes at 7 pm, head around the corner to Old Compton Street and Wardour Street, home to some of London’s best-known gay venues.
- Visit Comptons of Soho, The Duke of Wellington, The Admiral Duncan or continue later at Freedom Bar.
Where to Stay
- Soho is the best base for Pink Oktoberfest, putting you within walking distance of the party, gay bars, restaurants, theatres and West End nightlife.
- Stay at the W London, our editor’s choice, just off Leicester Square and minutes from the venue.
- Hazlitt’s is a charming boutique hotel on Frith Street, right in the heart of Soho.
- The Z Hotel Soho offers compact modern rooms in an excellent location for exploring Soho on foot.
- For a luxury stay, The London EDITION is close to Soho with stylish rooms, excellent dining and an impressive lobby bar.
- Check the best hotel rates in London.
Gay Soho
- Soho remains the centre of London’s gay nightlife, with most of the best-known bars concentrated around Old Compton Street, Wardour Street and Frith Street.
- The new Pink Oktoberfest venue sits right beside the gay district, a huge improvement for visitors who want to combine the event with a weekend exploring gay London.
Tickets & Useful Information
- Tickets are available in advance and the event can sell out, so book early if you are planning a London weekend around the party.
- Guests must bring a physical photo ID. A driving licence or passport is accepted.
- Albert’s Schloss operates cashless bars, so bring a debit or credit card.
Recommended Hotels in London
The following hotels are close to the bustling gay scene in London and a short ride away from the Pink Oktoberfest celebrations.
Hazlitt’s, Piccadilly Hotel, The Z Hotel Soho, W London Leicester Square
Where to stay close to all the gay bars.
Our top 4 selections with the best rates.
W Hotel London is our editors choice
when in London in the heart of the city!
For further information and advice on
Pink Oktoberfest London, Website
Stay in the heart of London’s gay SoHo District and you will be close to all the pride festivities and events. Book early with our hotel partner booking.com as this zone is one of the most requested during Pride!
Address: 4 Richmond Mews Soho, London W1D 3DH, UK
Address: Strand, Westminster Borough, London, WC2R 0EU
Address: Leicester Square, 10 Wardour St, London W1D 6QF, UK
Address: 6 Frith St, Soho, London W1D 3JA, UK
Address: 54 Old Compton Street, London W1D 4UD
Address: Arch 642, Voltaire Road, London SW4 6DH
Address: 60-66 Wardour St, London W1F 0TA
Address: 37 Wharfdale Road, London N1 9SD
Address: 62 Frith Street, London W1D 3JN
Address: 12 Old Quebec Street, London W1H 7AF
Address: 2-4 Hoxton Square, London N1 6NU
Address: 51-53 Old Compton Street, London W1D 6HN
Address: 117 Kingsland High Street, London E8 2PB
Address: 77 Wardour Street Soho, London W1D 6QB, UK
Address: 66 Albert Embankment, London SE1 7TP
Address: 349 Kennington Lane, London SE115QY
Address: 79 Wardour Street Soho, London W1D 6QB, UK
Address: 7 Duncannon St, London WC2N 4JF, United Kingdom
Address: 157–159 Rye Lane, London SE154TL
Address: 23 Poland Street Soho, London W1F 8QJ, UK
Address: 30 Lisle Street, Westminster, London, WC2H 7RJ
Address: 483 Hackney Rd., London E29ED
Address: Retro Bar
Address: 50 Rupert Street Soho, London W1D 6DR
Address: 372 Kennington Lane, London SE11 5HY
Address: 8 Voltaire Road, London SW4 6DH
Address: 340 Kennington Road, London SE11 4LD
Address: 33 Stoke Newington Road, London N16 8BJ
Address: 556 Commercial Road, London E14 7JD
Address: 57 Rupert Street Soho, London W1D 7PL
Address: 114 Clapham High Street, London SW4 7UJ
Address: 139-143 Whitfield St, London W1T 5EN
Address: 512 Kingsland Road, London E8 4AE
Address: 81 Wardour Street Soho, London W1D 6QD
Address: 119 Hampstead Road London NW1 3EE
Address: 217 City Road, London EC1V 1JN
Address: 9 Wotton Road, London SE8 5TQ
Address: 25 Frith Street Soho, London W1D 4TS
Address: 66 Albert Embankment, London SE1 7TP
Address: 9, Villiers St, London WC2N 6NG
Address: 305a North End Road, London W14 9NS
Book with confidence. Get the best Prices from our partner Booking.com
We have chosen hotels in London that keep you close to all the shops,restaurants & bars
The boys and girls of Pink Octoberfest
From elegant royal parks to edgy urban districts, London is a city that celebrates diversity in all its forms. Stay in a chic, centrally located hotel in the buzzing heart of the West End, and you’ll find yourself just a stone’s throw from many of London’s top gay-friendly neighbourhoods.
Known for its shops, restaurants, theatres & close to major attractions, including the British Museum & Trafalgar Square.
Just a quick tube ride from Soho, known for its edgier, more alternative gay scene, including the royal vauxhall tavern

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